רוב Roadmaps כתובים ונשכחים. הנה איך אנחנו בונים roadmap שהצוות משתמש בו יום-יום.
Roadmap ≠ Project Plan
Roadmap: כיוון אסטרטגי. Themes, outcomes, priorities.
Project plan: tasks, dates, dependencies.
אל תבלבלו. Roadmap = ‘why + what’. Project plan = ‘how + when’.
Timeframes
Now (current quarter): specific features + dates.
Next (next quarter): themes + likely features. No dates.
Later (6-12 months): directional. Concepts.
Beyond (12+ months): vision. Not roadmap.
Themes vs Features
Bad roadmap: ‘Q1: Feature A, Feature B, Feature C’.
Good roadmap: ‘Q1 Theme: Reduce Time to First Value. Initiatives: onboarding revamp, sample data, guided tour’.
ההבדל: themes give flexibility. If Feature A doesn’t work – swap for something else in the same theme.
Outcomes over Outputs
Output: ‘ship dashboard v2’.
Outcome: ‘improve daily active users by 20%’.
Roadmap should be outcomes-driven. What are we trying to achieve?
Cross-Functional
Not just product team.
Marketing: what features tied to campaigns?
Sales: what features unblock deals?
Customer Success: what’s causing churn?
Engineering: what infra work is critical?
Roadmap = collaborative.
Living Document
Not published once and forgotten.
Weekly review with team.
Monthly review with leadership.
Quarterly reset with all stakeholders.
Public vs Internal
Internal roadmap: detailed, honest, includes failures.
Public roadmap: high-level, aspirational, no commitments.
Both important. אתם רוצים transparency but not to shoot yourself in foot.
Roadmap Formats
Timeline view: classic Gantt-style. Visual but rigid.
Now/Next/Later: flexible, no false precision.
Outcome-based: themes with metric goals.
Story map: user journey with features mapped.
Best: outcome-based + now/next/later.
Tools
ProductBoard: purpose-built. $59/user/month.
Aha!: enterprise-focused. $59/user/month.
Roadmunk: mid-market. $19-$99/user/month.
Notion + templates: startup-friendly. Free.
Linear: dev-focused with roadmap features. $8-$14/user/month.
The Roadmap Meeting
Monthly team meeting. Everyone attends.
Format: what we shipped, what’s next, what’s blocked, what changed.
90 minutes maximum. Focus.
Async prep: everyone reviews before meeting.
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